Step 1
Check what AI says
Sophyx looked at how AI tools saw Blunt Hair Studio, and found they were not recommending it.
Case study: a local hair salon
How Blunt Hair Studio became the #1 recommendation on ChatGPT
Blunt Hair Studio is a local hair salon in Kingston. In two weeks, with no paid ads, it became the salon ChatGPT recommends first.
- on ChatGPT in Kingston
- #1
- searches it shows up for
- 17+
- visibility
- +45%
- to results
- 2 weeks
Where it started
When people asked AI for a good salon in Kingston, Blunt Hair Studio did not come up. Its Google reviews were strong, but nothing connected them to its website, and the site had nothing AI could easily read.
What we changed
Four steps, over two weeks.
Step 2
Write content and labels
Sophyx wrote content made for the salon, with FAQ schema, JSON-LD and meta tags. These are labels that tell AI what each fact means, so it can understand and recommend the business.
Step 3
Share the best reviews
Its strongest reviews were shared in Reddit threads where people ask for salon recommendations.
Step 4
Track and adjust
Sophyx tracked the salon on ChatGPT, Gemini and Google AI Overviews and adjusted the plan.
What happened
Within two weeks, Blunt Hair Studio was showing up in AI answers.
#1 on ChatGPT
Blunt Hair Studio is now the top recommendation when people ask ChatGPT about hair salons in Kingston.
+45% visibility
Its best Google reviews were shared in Reddit threads where people ask for salon recommendations. That reached new people and brought unpaid visits.
Recommended on more than one AI tool
It is now recommended on ChatGPT, Google AI Overviews and Gemini for hair questions.
Reviews that send visitors
Google reviews became questions and answers on the site, linking praise straight to the matching service page.
Before Sophyx
- Did not show up in AI answers
- Google reviews not used
- No labels AI could read
- No content written for the questions people ask AI
After Sophyx
- #1 on ChatGPT for 17+ searches
- Reviews sending visitors to the website
- FAQ and schema labels in place
- Recommended on more than one AI tool
See the ChatGPT answers yourself
Each link opens a real ChatGPT conversation where Blunt Hair Studio is recommended.
Featured search
“Haircut for ADHD Kids”
Parents looking for patient, understanding stylists for children with ADHD.
Search
“Inclusive hair salon Kingston”
People looking for a welcoming salon.
Search
“Blonde hair in Kingston”
Customers looking for blonde and colour specialists.
Search
“Patient hair stylist Kingston”
People who want a stylist who takes their time and listens.
Search
“Hair consultation in Kingston”
New clients who want a consultation first.
Plus 12 more searches where it shows up.
What it meant for the salon
- Time saved
- 10+ hrs/week
- No writing content or doing SEO by hand.
- New source of customers
- AI answers
- Customers now find the salon through ChatGPT, Gemini and AI Overviews.
- Ad spend
- $0
- No paid advertising.
- Time to results
- 2 weeks
- From the first fixes to #1 on ChatGPT.
Does AI know your business?
Blunt Hair Studio started with a free check of what AI says about it. You can do the same.
Free visibility audit. No commitment.
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