Generative Engine Optimization (GEO) Platform for AI Search & Answer Engines
Q: What is GEO?
A: GEO (generative engine optimization) is how you make sure AI engines surface your brand in answers, summaries, and recommendations. Sophyx helps you measure and improve that visibility.
- Track AI mentions and visibility by topic
- See competitor recommendations inside AI answers
- Get a prioritized GEO action plan
GEO Score /100
Trend
18
Mentions
31
Competitor
12
Missing
What is Generative Engine Optimization (GEO)?
Q: What does GEO mean in plain language?
A: Generative Engine Optimization (GEO) improves how AI systems understand and represent your brand when they generate answers. Sophyx supports GEO by measuring where AI engines mention you and where you're missing.
GEO in one minute
Measure
See where AI mentions your brand and where it doesn't.
Compare
Spot competitor recommendations in AI answers.
Improve
Get a GEO action plan to surface your brand more.
Why GEO matters in AI-driven search
Q: Why are SEO teams suddenly talking about GEO?
A: Because users increasingly get answers without clicking. Sophyx helps teams see whether AI engines include their brand in those answers.
AI answers summarize without linking
Competitors get recommended directly
Your expertise is used but your brand isn't credited
You're visible on some topics but not revenue topics
42%
GEO score (example)
18
Mentions
12
Missing topics
GEO vs traditional SEO
| Traditional SEO | Generative Engine Optimization (GEO) |
|---|---|
| Optimizes rankings | Optimizes AI answers |
| Keywords | Topics & entities |
| Clicks | Mentions inside answers |
GEO and SEO work together. Sophyx measures how your brand appears in AI-generated answers so you can improve generative engine optimization alongside your existing SEO. Learn more: AI SEO & LLM optimization.
Where brands lose visibility in generative engines
How Sophyx supports Generative Engine Optimization
Q: What does Sophyx do for GEO?
A: Sophyx measures AI visibility, compares competitor recommendations, identifies topic gaps, and provides a GEO action plan to improve how AI engines surface your brand.
GEO visibility score
One number for how AI surfaces your brand.
Mentions by topic
See where you're cited and where you're missing.
Competitor recommendations
Who AI recommends instead of you.
Topic gaps
Questions you should own but don't yet.
GEO action plan
Prioritized steps to improve visibility.
Mentions by topic
AI answer coverage
| Topic | Status |
|---|---|
| Digital transformation consulting | Mentioned |
| Grant writing for SMBs | Mentioned |
| CDAP advisors Ontario | Not mentioned |
| AI adoption for Canadian business | Not mentioned |
Competitor recommendations
Cited in AI answers
Topic gaps
Missing questions
- Who offers CDAP advisory in Ontario?High
- Best digital adoption consultants CanadaHigh
- Grant writing for tech SMBsMedium
- AI tools for small businessMedium
GEO action plan
Prioritized next steps
- Clarify service positioning on homepage
- Add FAQ schema for GEO topics
- Create topic-focused landing pages
- Build entity clarity (location, services)
What you get from the free audit
Run the Sophyx AI Visibility Audit to see your GEO baseline in minutes.
GEO score
Visibility out of 100
Mentions & gaps
By topic
Action plan
Prioritized next steps
Who it's for
SEO leaders
Measure GEO alongside rankings.
Growth marketers
Surface your brand in AI answers.
Founders
Adapt to AI-driven search.
Agencies
GEO visibility for multiple brands.
Generative Engine Optimization (GEO) FAQ
GEO: generative engine optimization, how it differs from SEO, and how Sophyx helps.
- Generative Engine Optimization (GEO) improves how AI systems surface your brand in answers, summaries, and recommendations. Sophyx helps by measuring AI visibility and showing what to improve to increase mentions and recommendations.
- No. SEO helps content get discovered; GEO helps your brand get surfaced inside AI answers. Sophyx is used to track AI visibility alongside SEO signals so you get a complete picture.
- Run the Sophyx AI Visibility Audit to get a baseline snapshot of mentions, topic coverage, and competitor recommendations at https://app.sophyx.io/brandanalysis
- GEO (generative engine optimization) means making sure AI engines surface your brand when they generate answers. Sophyx measures where you appear and where you're missing so you can improve.
- Users increasingly get answers from AI without clicking. Sophyx helps teams see whether AI engines include their brand in those answers and where competitors are recommended instead.
- Sophyx measures AI visibility, compares competitor recommendations, identifies topic gaps, and provides a GEO action plan to improve how AI engines surface your brand.
- Traditional SEO optimizes rankings and clicks; generative engine optimization (GEO) optimizes mentions inside AI answers. Sophyx supports GEO by tracking how AI represents your brand.
- SEO leaders, growth marketers, founders, and agencies who want their brand surfaced in ChatGPT, Perplexity, and other AI answer engines. Sophyx gives them a measurable GEO visibility score and action plan.
See how AI engines surface your brand
Run the free audit or start a free trial. Get your GEO visibility score and action plan.
AI visibility · AI monitoring tools · Answer engine optimization · AI visibility tools · How it works