Case study: P.Eng licensing support in Canada
Competency Based Assessment helps engineers get their P.Eng licence. It is rated 5.0 on Google and used by 500+ P.Eng applicants. Its guidance was solid, but AI assistants gave vague, generic advice instead. Here is what Sophyx changed for competencybasedassessment.ca, and what happened.
AI-ready content pieces
AI Guide visits
since Jul 28, 2026
Topics in its knowledge graph
Visits from AI assistants
since Jul 28, 2026
Sophyx figures measured as of August 14, 2026. Rating and applicant count per competencybasedassessment.ca.
Measured · ChatGPT channel · 90 days · 4 GA4 properties
Competency Based Assessment is CertNova’s main brand. Across CertNova’s two exam prep brands (CBA Pro and NPPE Pro), people who came from ChatGPT signed up and paid. These figures join 90 days of Google Analytics to Stripe.
ChatGPT sessions
446 new users across 4 sites
of it unpaid
484 sessions from chatgpt.com links
conversion events
11% of unpaid sessions, counted in Google Analytics
paying customers
both came from unpaid ChatGPT links, not ads
$267
cost; 3 months of Sophyx Pro
$1,346
revenue realised in Stripe
5.0×
return on the subscription
Every other customer: the same two results
Brand awareness
AI reading customer sites again and again
1,540 crawler fetches · 6 live sites
Traffic
Visits to customers’ AI-readable sites
21,708 visits · 3,434 unique visitors
Cumulative · 28 Jul: 24 Aug 2026 · all customer AI Guide sites.
Revenue and funnel figures measured across 4 GA4 properties joined to Stripe, ChatGPT channel, trailing 90 days as of August 24, 2026. Portfolio unlocks are cumulative across all live customer AI Guide sites.
Competency Based Assessment had deep expertise, but AI found it hard to read and quote. Its guidance was spread across many pages, so when engineers asked AI about the CBA, they got vague, generic licensing advice.
Step 1
Sophyx read competencybasedassessment.ca and built a knowledge graph of 37 entities: a map of the topics and organizations that matter and how they connect. It covers Competency-Based Assessment (CBA), competency statements, the SAO, and the regulators applicants deal with: APEGA, EGBC, APEGS, PEO and Engineers Geoscientists Manitoba.
Step 2
It tracked the real questions EIT and P.Eng applicants ask (how to write competency statements, what a self-assessed rating means, what to do after a rejection) and found where the brand was missing from the answer.
Step 3
156 approved pieces (21 blogs, 16 FAQs and 39 social posts on how the CBA works, provinces and licensing paths). Each one shipped with JSON-LD and an llms.txt entry: the labels and the file AI reads.
Step 4
The AI Guide, the AI-readable copy of the site that Sophyx hosts, drew 1,259 visits and 37 AI-assistant referrals in its first weeks of measurement, and AI crawlers kept reading it.
The guidance is now in a form AI can read and quote, and people are arriving from AI answers.
Content assets generated
21 blogs · 16 FAQs · 39 social posts
Automation cycles run
Crawl → generate → optimize → publish
Topics in the knowledge graph
One brand profile behind every channel
Specialist hours delivered
Estimated production time: see note below
AI Guide visits
275 unique · since Jul 28, 2026
AI-assistant referrals
ChatGPT · Claude · Perplexity · Gemini · since Jul 28, 2026
AI-crawler fetches
GPTBot, ClaudeBot and others reading the AI Guide
Estimated specialist production time: blogs ×3h, FAQs ×1h, social posts ×0.5h, other assets ×1h (strategy, writing, SEO, schema and publishing). Not a tracked metric.
Every approved piece gives AI one more page to quote when engineers research the CBA.
Competency Based Assessment's AI-ready content, growing month by month.
Weekly visits to the hosted AI-ready site, measured since Jul 28, 2026.
The same five steps run again and again. Each pass makes AI describe the brand a little more accurately.
Read the site, docs and posts into one profile of the brand.
See how ChatGPT and Gemini describe the brand next to competitors.
Spot the questions where the brand is missing or described wrong.
Write approved content and the files AI reads, for the web and social.
Count the search and AI visits won, then run the loop again.
Run the same free check we ran on Competency Based Assessment. You get your AI Visibility Score, the questions you are missing from, and what to fix first. About 60 seconds, no credit card.
What Sophyx delivered, and how AI visibility works for P.Eng licensing and the CBA.
Sophyx mapped competencybasedassessment.ca into a knowledge graph of 37 entities, then wrote and published 156 AI-ready assets (21 blogs, 16 FAQs and 39 social posts), each with JSON-LD and an llms.txt entry. In the first weeks of measurement, the hosted AI Guide drew 1,259 visits and 37 AI-assistant referrals. That is an estimated 179+ hours of specialist content work.
The CBA is how many Canadian engineering regulators check whether an applicant has the practical skills to be licensed as a Professional Engineer (P.Eng). Applicants describe real experience against set competency indicators, often through Self-Assessed Outcomes (SAO). It is a high-stakes, detailed topic, and engineers now research it by asking AI.
The knowledge graph covers CBA guidance for regulators including APEGA (Alberta), EGBC (British Columbia), APEGS (Saskatchewan), PEO (Ontario) and Engineers Geoscientists Manitoba. Keeping these names and facts consistent is what keeps AI answers accurate from one province to the next.
No. Competency Based Assessment (part of CertNova) helps applicants with their own submissions. It does not write them. Sophyx is separate again: it makes the brand's real guidance easy for AI assistants to find and quote.
Yes. The clean pages, structured data and consistent facts that help AI quote the brand also help it rank on Google and Bing for CBA and P.Eng licensing searches. Search crawlers and AI crawlers can both read the AI Guide.
Engineers now ask AI about licensing before they visit any website, and they trust the answer they get. If the brand is not a clear, consistent source, AI recommends a competitor or a generic resource instead. Sophyx closes that gap and measures the result.
Start free, see where you stand in AI answers, and let Sophyx fix the gaps.
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