Part of the Sophyx platform

JSON-LD builder for AI visibility

Help AI tools get your business facts right. Sophyx writes the JSON-LD for your pages, starting with the facts AI gets wrong or leaves out.

JSON-LD is a short block of code on a page that labels your facts (name, address, hours, prices) so search engines and AI can read them without guessing.

Build your schemaSee the full platform

Free audit included. No credit card required.

harbourphysio.ca, home pageExample
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Harbour Physio",
  "url": "https://harbourphysio.ca",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "88 Spadina Ave",
    "addressLocality": "Toronto",
    "addressRegion": "ON"
  },
  "openingHours": [
    "Mo-Fr 08:00-19:00",
    "Sa 09:00-15:00"
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "212"
  }
}

Why structured data matters to AI

AI builds its answers from what it can read about you. If your facts are missing or unclear, it may describe you wrongly, or name a competitor instead.

AI reads the labels

Search engines and AI tools can read JSON-LD directly. It tells them what your business is, what you offer and where you are.

Labels build a map of you

Search engines and AI keep a map of facts about each business. Clear JSON-LD makes your part of that map fuller and more accurate.

Missing facts leave gaps

When a fact is missing, AI fills the gap with a guess, a vague line or a competitor. Each missing field is a chance to be left out.

What the JSON-LD builder does

It finds the facts AI is missing about you and writes the JSON-LD to fix them. You get code that is ready to paste into your pages.

Starts from your business

Suggestions come from your own pages and the gaps Sophyx finds in AI answers about you.

Ready to paste

Code written for each page. You don’t need to know how to code or how schema works.

Many schema types

Organization, Product, FAQPage, HowTo, Article, Service, BreadcrumbList and more, each matched to a page.

Links your facts together

Adds fields like sameAs and knowsAbout that connect your business to your profiles and topics.

Biggest gaps first

Suggestions are ranked by how much each gap costs you in AI answers.

Plain-English notes

Each field comes with a short note on what it tells machines and why it matters.

Clear facts start with your knowledge graph

Sophyx reads your website and builds a knowledge graph: a map of the facts about your business and how they connect. The builder uses it to find weak or missing facts, such as a service with no description, and writes the JSON-LD to fill them in.

  • Maps your services, products, people and topics
  • Finds the ones with weak or missing labels
  • Writes JSON-LD that links them together
  • Ties each fix to a change you can measure

Generative engine optimization · Answer engine optimization

Example: how the facts connect

O

Harbour Physio

Organization

S

Sports physio

Service

T

Back pain

Topic

Pe

Dr. Maya Chen

Person

T

Running injuries

Topic

Schema coverage

Organization5 linksStrong
Product2 linksWeak
Service0 linksMissing
FAQ4 linksStrong
Person (owner)1 linksWeak
Article0 linksMissing

Suggested schemas

Organization

Name, address and hours

High

Product

What you sell, with prices

High

FAQPage

Answers to common questions

Medium

HowTo

Step-by-step guides

Medium

Article

Blog posts and guides

Low

How Sophyx approaches JSON-LD

Sophyx starts from your knowledge graph and from what AI says about you. Each suggestion points at a fact that is weak or missing, or at a question where you don’t show up.

  • Suggestions ranked by their effect on AI answers
  • Fact coverage scored and tracked over time
  • JSON-LD planned with the rest of your AI visibility work
  • Before and after checks show what changed
Try the JSON-LD builder

Before

No Organization schema
Products not described
No FAQ structured data
No links to your profiles (sameAs)
No topics listed (knowsAbout)
Machine readability18%

After

Organization with knowsAbout
Product with features and offers
FAQPage with 8 Q&As
sameAs linking social profiles
BreadcrumbList for navigation
Machine readability87%

How it fits with the rest of Sophyx

Labelled facts support everything else Sophyx does: the knowledge graph, the tracker, the questions we test and the pages we write.

Knowledge graph

Map your facts

Visibility tracker

Check AI answers

Prompt testing

Ask real questions

JSON-LD builder

This feature

Content engine

Write the pages

The knowledge graph finds facts that are weak or missing. The tracker shows where AI leaves you out, and prompt testing checks the questions customers ask. The JSON-LD builder labels the weak facts, and the content engine writes pages that carry those labels. Then the cycle repeats. See how it works in detail.

Who the JSON-LD builder is for

Founders and owners

Make sure AI describes your business correctly, starting with your name, services and prices.

Marketing leads

Link schema work to changes in AI answers, and track it over time.

SEO teams

Fill the gaps AI has about your business, beyond passing a schema validator.

Agencies

Offer structured data as part of an AI visibility service, tied to each client’s results.

SaaS and B2B teams

Use Product and SoftwareApplication schema so AI can describe your product to buyers.

Technical SEO specialists

Get JSON-LD suggestions ranked by what matters for AI answers.

See how founders, agencies, and B2B SaaS teams use Sophyx.

JSON-LD builder FAQ

Give AI facts it can read

Get JSON-LD written from your own business facts, so AI tools describe you correctly. Start with a free audit.

Start building JSON-LD

Free audit included. No credit card required.

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