Where ChatGPT names you
The questions where you show up, and the ones where you are missing.
Free ChatGPT mention tracker
When a customer asks ChatGPT for a business like yours, does it name you? Run a free check to see where you are named, where a competitor is named instead, and what to fix.
Free. No signup, no card.
What is the Sophyx ChatGPT Mention Tracker?
A free check of whether ChatGPT names your business when customers ask for one like it. It asks the questions your customers ask, then shows where you are named, where a competitor is named instead, and what the answers get wrong. The same check covers Gemini, including Google AI Overviews.
Thirty prompts, re-checked every two weeks, free forever on the free plan. No card.
Example ChatGPT answer
This is the kind of answer the check looks at. A customer asks ChatGPT for a physio nearby, and it names three clinics.
A customer asks ChatGPT
Example
Can you recommend a good physio near King and Spadina?
ChatGPT
Here are a few well-reviewed physio clinics close to King St W and Spadina Ave, Toronto:
- 1.Northline Physiotherapy: 540 Queen St W, sports and post-surgery rehab, 4.7 stars
- 2.Harbour Physio: 88 Spadina Ave, open Saturdays 9 to 3, 4.9 starsYou
- 3.Bayview Sports Clinic: 317 Richmond St W, direct billing to most insurers
You're named second. Northline Physiotherapy is named first.
The check asks questions like this for your business, then shows which ones name you, which name a competitor, and what to fix first.
How it works
Step 1
Enter your website
We work out what you do and where, and write the questions your customers ask.
Step 2
We ask ChatGPT and Gemini
Questions like “best physio near me” or “physio open Saturdays”, the way a customer types them.
Step 3
See where you stand
Where you are named, where a competitor is named instead, what is wrong, and what to fix first.
What you get
Who it names instead
The competitors ChatGPT picks when it skips you.
What it gets wrong
Old hours, wrong prices, or a muddled description of what you do.
What to fix first
A short list of changes, in order.
Who it's for
- Local businesses that want to know if ChatGPT sends customers their way.
- Founders checking how ChatGPT describes their company.
- Marketing teams and agencies who need a quick baseline.
- SaaS companies that want to show up for “best tool for...” questions.
What it often finds
- ChatGPT names competitors and not you.
- It knows your industry but not your business.
- It repeats old hours, prices or services.
- You don't know which questions to check.
ChatGPT mentions, explained
Why ChatGPT mentions matter
More people now ask ChatGPT to compare and shortlist businesses instead of scrolling through search results. It answers with a few names.
If yours isn't one of them, that customer may never find you. What matters is being named for the right questions, with the right facts.
What prompts should you track?
Think prompts, not keywords: the full questions customers ask.
For a local business:
- “Best [service] near [area]”
- “[Service] open on Saturdays”
- “Who does [specific job] in [city]?”
For a software company:
- “Best tools for [problem]”
- “Alternatives to [competitor]”
- “[Category] software for [type of business]”
What affects whether your brand gets mentioned?
ChatGPT builds its answer from your digital footprint: your website, reviews, directories, news, forums and social posts.
It trusts facts that agree. Clear pages, the same hours and prices everywhere, and mentions on sites it reads all make you easier to name. Old or conflicting facts make it pick someone else.
What is competitive brand displacement in ChatGPT?
It means ChatGPT names a competitor instead of you for a question you care about, or a competitor replaces you on a question you used to win.
It usually happens because their pages are clearer, their facts agree more, or more sites mention them.
Does this guarantee ChatGPT will mention your brand?
No. No tool can promise that. The check shows where you stand and what to fix.
Answers also change from one run to the next, which is why the free plan re-checks every two weeks.
After you get your results
- 1.Look at the questions where a competitor is named instead of you.
- 2.Fix wrong facts first: hours, prices, services, address.
- 3.Make your homepage say plainly what you do, where, and for whom.
- 4.Write short pages that answer the questions you are missing from.
- 5.Keep your facts the same on Google, directories, LinkedIn and your site.
Want the fixes done for you?
Sophyx writes the corrections and the answer pages, labels your facts so AI can read them, and publishes everything on your own website once you approve.
More free tools
Check your visibility
- Free Brand AI Visibility Checker
See what ChatGPT and Gemini say about your business, and what to fix first.
- Free Gemini & AI Overviews Checker
See if Gemini and Google AI Overviews name your business.
- Free Claude Rank Tracker
How to check Claude by hand, plus a free ChatGPT and Gemini check.
- Free Perplexity Rank Tracker
How to check Perplexity by hand, plus a free ChatGPT and Gemini check.
- Free Microsoft Copilot Rank Tracker
How to check Microsoft Copilot by hand, plus a free ChatGPT and Gemini check.
- Free LinkedIn AI Visibility Checker
See if your LinkedIn profile or company page says clearly what you do and who you help.
Fix your site
- Free llms.txt Generator
Make an llms.txt file that tells AI tools what your site is about and which pages matter.
- Free llms.txt Validator
Check that your llms.txt loads, that its links work, and that robots.txt does not block them.
- Free Schema Markup Generator
Make copy-ready JSON-LD that labels your business facts for search engines and AI.
- Free Robots.txt Checker
See which search and AI crawlers your robots.txt lets in, and what it blocks by mistake.
- Free AI Visibility Blueprint
A one-page PDF on how AI picks which businesses to recommend, and how to be one of them.
Explore Sophyx
- Resource hub
Plain guides to getting found in AI search.
- Why ChatGPT names a competitor
What makes ChatGPT pick someone else, and how to fix it.
- AI mentions vs social listening
How tracking AI answers differs from watching social media.
- AEO and GEO
What answer and generative engine optimization mean, in plain words.
- Sophyx product
What Sophyx does, end to end.
- How it works
From what AI says about you to more visits.
Questions people ask
Is the Sophyx ChatGPT Mention Tracker free?
Yes. Run it free at app.sophyx.io/brandanalysis, with no signup and no card. The free plan checks thirty prompts and re-checks them every two weeks.
Do I need to create an account?
No. You can run the check without a Sophyx account.
Who should use this tool?
Founders, marketers, SEO and GEO consultants, agencies, local businesses, SaaS companies, and anyone who wants to know whether ChatGPT names them when customers ask.
What does the tool check?
Whether ChatGPT names you for the questions your customers ask, which competitors it names instead, how it describes you, and what to fix first.
Is this an official ChatGPT analytics tool?
No. It is not made by OpenAI. It asks ChatGPT real questions, the way a customer would, and records what comes back.
Will this guarantee that ChatGPT mentions my brand?
No. It shows you where you stand and what to fix. No one can promise a mention.
What brand information should I enter?
Your website address. The check works out your business, what you do and where from your site, then writes the questions customers ask.
Should I track only my brand name?
No. Questions with your name in them are useful, but the ones that matter most are the questions from customers who don't know you yet: “best physio near me”, “alternatives to X”, “who does Y in Z”.
How often should I run the tracker?
Answers change, so check again after you update your website, add pages or change prices. The free plan re-checks every two weeks for you.
What should I do if competitors appear but my brand does not?
Look at what the competitor has that you don't: a clear page for that question, more reviews, the same facts on more sites. Fix your own pages first. Sophyx can write and publish those fixes for you.
Why does ChatGPT recommend competitors instead of my brand?
Usually because their pages are clearer, their facts agree across the web, or more sites mention them. Read the full guide at sophyx.io/resource-hub/chatgpt-competitor-displacement, then run this check to see which of your questions it happens on.
What is competitive brand displacement in AI answers?
When an AI assistant names a competitor instead of you for a question you care about. This check shows which questions it happens on, on ChatGPT and Gemini, and what to fix first.
How do brand prompts differ from traditional SEO keywords?
Keywords are a few words typed into Google. Prompts are full questions, asked the way you'd ask a friend: “who's a good physio near King and Spadina that's open Saturdays?” Think prompts, not keywords: the answer depends on the whole question.
What is Answer Engine Optimization (AEO) and how does this tool help?
AEO means making your business easy for AI assistants such as ChatGPT, Gemini, Claude and Perplexity to find, understand and name in their answers. This check shows whether ChatGPT names your business when customers ask for one like it. It is one fix you can make today. To see what AI actually says about you, run the free check at app.sophyx.io/brandanalysis.
How is AI SEO different from traditional SEO?
SEO is about ranking in a list of links on Google and Bing. AI SEO (also called AEO or GEO) is about what the AI says when it answers: whether it names you, and whether it gets your facts right. AI builds that answer from everything the web says about you, so clear pages, labelled facts and mentions on other sites all count. The same work helps both.
Which AI engines and platforms does Sophyx optimize for?
The fixes help on every assistant, because ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews all read the same public web. What we track is narrower: ChatGPT and Gemini, including Google AI Overviews. Your own website matters most, and sites like LinkedIn, Reddit and review sites also shape what AI says about you.
How does this free tool connect to Sophyx's AI visibility platform?
This tool checks or fixes one thing. Sophyx does the rest: it asks ChatGPT and Gemini the questions your customers ask, shows you where you are missing or described wrong, writes the fixes, and publishes them on your own website once you approve. Start with the free check at app.sophyx.io/brandanalysis.
Does Sophyx offer help for marketing agencies?
Yes. Through the Agency Partner Program, agencies run Sophyx for every client under their own brand, with white-label, client-ready reports and priority support. Many agencies use these free tools for a quick first look at a client's site.
Does ChatGPT know your business?
Find out for free. You get the answers ChatGPT and Gemini give about you, and the first things to fix.