Courses and certificates by Sophyx

Xlearn by Sophyx

Learn how to get a brand, business or product named in AI answers, AI search and AI recommendations.

People ask ChatGPT, Gemini and other assistants what to buy, and the answer names only a few businesses. Short video courses show how that answer is made and what you can do to be in it. Each course ends with an exam, a project and a certificate anyone can check.

Browse the coursesStart with The Answer Engineer
  • Lessons of 2 to 3 minutes, with captions and transcripts
  • Practice quizzes that explain every wrong answer
  • A certificate with its own public verification page
  • Free right now: all 4 open courses
Frame from lesson 1 of The Answer Engineer, "From ten blue links to one answer"

Lesson 1 of 12 · The Answer Engineer

From ten blue links to one answer

Captions, 3:20

Certified Answer Engineer

Verifiable · valid 12 months

Courses you can take today

4 courses, all open and free. Start with The Answer Engineer if you are new to AI search.

Frame from lesson 1 of The Answer Engineer, "From ten blue links to one answer"

Flagship · AE-200

The Answer Engineer

Earns: Certified Answer Engineer

How AI answers are made, and how to get a brand named in them. The core course, and the place to start.

  • 12 lessons
  • 29 min of video
  • Free
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Frame from lesson 1 of Sophyx Certified AEO Content Specialist – Associate, "How AI reads your content"

Associate · AEO-210

AEO Content Specialist

Earns: Sophyx Certified AEO Content Specialist – Associate

For content teams: plan, write, prove, refresh and measure pages that AI assistants quote and send buyers to.

  • 12 lessons
  • 27 min of video
  • Free
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Frame from lesson 1 of Sophyx Certified Technical GEO Engineer – Professional, "AI crawlers and fetchers"

Professional · GEO-300

Technical GEO Engineer

Earns: Sophyx Certified Technical GEO Engineer – Professional

For developers and technical SEOs: build a site AI can fetch, read and act on, and keep it that way.

  • 12 lessons
  • 36 min of video
  • Free
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Frame from lesson 1 of Sophyx Certified GEO Analytics Professional, "The AI visibility chain"

Professional · GEO-310

GEO Analytics Professional

Earns: Sophyx Certified GEO Analytics Professional

For analytics and growth teams: measure AI visibility from crawler reads to conversions, with numbers you can defend.

  • 12 lessons
  • 36 min of video
  • Free
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How certification works

The same four steps in every course. The numbers here are for The Answer Engineer.

  1. 1

    Watch

    Watch all 12 lessons. Each one is about 2 to 3 minutes, with captions, chapters and a transcript.

  2. 2

    Practice

    Take the practice quiz after each lesson. Try as often as you like, and every wrong answer tells you why. You need 3 of 4 right to pass each lesson quiz.

  3. 3

    Prove

    Pass the final exam: 30 scenario questions about different kinds of businesses, 45 minutes, 80% to pass, and 24 hours between attempts. Then a final project, scored against a written rubric with feedback. You can revise and resubmit.

  4. 4

    Get certified

    Your certificate gets its own credential ID and a public page anyone can check. Add it to LinkedIn in one click or download the PDF. It is valid for 12 months.

A Xlearn by Sophyx certificate is a Sophyx credential, not an accredited qualification. It is valid for 12 months.

Verify a certificate

Every certificate has its own credential ID and a public verification page, so an employer or a client can check it in seconds. Printed certificates link to sophyx.io/verify/ followed by the ID.

Letters, numbers and hyphens, as printed on the certificate. Opens the public verification page.

Questions about Xlearn by Sophyx

Not sure where to begin? The Answer Engineer is the place most people start.

What is Xlearn by Sophyx?
Xlearn by Sophyx is a set of short video courses by Sophyx on how AI assistants such as ChatGPT and Gemini choose which businesses to name in their answers, and how to get yours named. Each course has practice quizzes, a final exam, a final project and a certificate with a public verification page.
Which course should I take first?
Start with The Answer Engineer (AE-200). It is the core of the ladder and the recommended first course for every course above it. It is a recommendation, not a rule: if you already know how AI search works, you can start with a later course.
Is it free?
Yes. All four open courses are free right now: The Answer Engineer (AE-200), AEO Content Specialist (AEO-210), Technical GEO Engineer (GEO-300) and GEO Analytics Professional (GEO-310).
How long does a course take?
Each lesson is about 2 to 3 minutes long, with captions, chapters and a transcript. Each course has 12 lessons and between 27 and 36 minutes of video. On top of that come the practice quizzes, a final exam of 45 or 60 minutes, and the final project.
How do I earn a certificate?
Watch every lesson, take each practice quiz, pass the final exam and pass the final project. In The Answer Engineer and AEO Content Specialist, the exam has 30 scenario questions about different kinds of businesses, a 45-minute limit and an 80% pass mark. In Technical GEO Engineer and GEO Analytics Professional, it has 40 questions, a 60-minute limit and a 75% pass mark. Every exam has 24 hours between attempts. The project is scored against a written rubric, you get feedback, and you can revise and resubmit.
Is the certificate an accredited qualification?
No. It is a Sophyx credential, not an accredited qualification, and it does not come from a university or a government body. It shows that you watched the course, passed the final exam and passed the final project. Anyone can check it on its public verification page, and it is valid for 12 months.
How do I check that a certificate is real?
Every certificate prints a short link: sophyx.io/verify/ followed by its credential ID. Open that link, or type the ID into the verify box on this page, to see the public verification page for that certificate.
Can I add the certificate to LinkedIn?
Yes. Each certificate has a one-click Add to LinkedIn button and a PDF you can download. The credential ID and the verification link come with it, so anyone who sees it can check it.

Start with The Answer Engineer

Twelve short lessons on how AI answers are made and how to get named in them. Free, with a certificate at the end.

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