Generative engine optimization (GEO) platform for AI search
What is GEO?
GEO (generative engine optimization) is the work of getting your business named, and described correctly, when AI tools like ChatGPT and Gemini answer a question. Sophyx shows where you appear, then helps you fix where you don't.
- Track your AI mentions by topic
- See which competitors AI recommends instead
- Get a GEO action plan, most important first
GEO Score /100
Trend
18
Mentions
31
Competitor
12
Missing
What is generative engine optimization (GEO)?
What does GEO mean in plain language?
It means helping AI tools understand your business and describe it correctly when they answer. Sophyx checks where AI names you and where it leaves you out.
GEO in one minute
Measure
See where AI names your business and where it doesn't.
Compare
See which competitors AI recommends instead.
Improve
Follow a GEO action plan so AI names you more often.
Why GEO matters in AI search
Why are SEO teams suddenly talking about GEO?
Because more people get their answer from AI without clicking. Sophyx shows whether those answers include you.
AI answers often don't link to anyone
Competitors get recommended by name
AI uses your content but doesn't name you
You show up for some topics, but not the ones that bring customers
42%
GEO score (example)
18
Mentions
12
Missing topics
GEO vs traditional SEO
| Traditional SEO | Generative Engine Optimization (GEO) |
|---|---|
| Optimizes rankings | Optimizes AI answers |
| Keywords | Topics, and clear facts about you |
| Clicks | Mentions inside answers |
GEO and SEO work together. Sophyx shows how your business appears in AI answers, so you can work on GEO next to your existing SEO. More on this: AI SEO and LLM optimization.
Where businesses lose visibility in AI answers
How Sophyx helps with generative engine optimization
What does Sophyx do for GEO?
It checks how visible you are in AI answers, compares you with competitors, finds the questions where you are missing, and gives you a GEO action plan.
GEO visibility score
One number for how often AI names you.
Mentions by topic
Where you are named and where you are missing.
Competitor recommendations
Who AI recommends instead of you.
Topic gaps
Questions you should be named for but aren't yet.
GEO action plan
The steps to take, most important first.
Mentions by topic
AI answer coverage
| Topic | Status |
|---|---|
| Digital transformation consulting | Mentioned |
| Grant writing for SMBs | Mentioned |
| CDAP advisors Ontario | Not mentioned |
| AI adoption for Canadian business | Not mentioned |
Competitor recommendations
Times named in AI answers
Topic gaps
Questions where you are missing
- Who offers CDAP advisory in Ontario?High
- Best digital adoption consultants CanadaHigh
- Grant writing for tech SMBsMedium
- AI tools for small businessMedium
GEO action plan
Next steps, most important first
- Say clearly on the homepage what you do
- Add FAQ schema to key pages
- Write a page for each main question
- Make location and services match everywhere
What you get from the free audit
Run the free Sophyx AI Visibility Audit and see where you stand in minutes.
GEO score
Your visibility, out of 100
Mentions and gaps
By topic
Action plan
Next steps, most important first
Who it's for
SEO leads
Track GEO next to your rankings.
Marketers
Get your brand named in AI answers.
Founders
Keep up as search moves to AI.
Agencies
Track GEO for every client.
Generative engine optimization (GEO) FAQ
What GEO is, how it differs from SEO, and how Sophyx helps.
- GEO is the work of getting your business mentioned, and described correctly, when AI tools like ChatGPT, Gemini and Google AI Overviews answer a question. Sophyx checks where you appear and shows what to change so you get named more often.
- No. SEO helps people find your pages. GEO helps AI name you in its answers. Most teams need both, and Sophyx shows the AI side next to your SEO.
- Run the free Sophyx AI Visibility Audit at https://app.sophyx.io/brandanalysis. It shows where you are mentioned, which topics you are missing, and which competitors get recommended.
- GEO means making sure AI tools name your business when they answer a question. Sophyx shows where you appear and where you are missing, so you know what to fix.
- More people now get their answer from AI without clicking. Sophyx shows whether those answers include you, and which competitors are named instead.
- Sophyx checks how visible you are in AI answers, compares you with competitors, finds topic gaps and gives you a GEO action plan. Then it writes the fixes for you to approve and publishes them on your site.
- Traditional SEO works on rankings and clicks. Generative engine optimization (GEO) works on being mentioned inside AI answers. Sophyx tracks how AI describes you, so you can see the GEO side.
- Anyone whose customers ask ChatGPT, Gemini and other AI tools for recommendations: SEO leads, marketers, founders and agencies. Sophyx gives them a GEO visibility score and a plan to improve it.
See what AI says about your business
Run the free audit or start a free trial. You get your GEO visibility score and an action plan.
AI visibility · AI monitoring tools · Answer engine optimization · AI visibility tools · How it works