AEO and GEO: get found in AI search

People ask ChatGPT, Gemini, Claude or Perplexity and get one answer that names only a few businesses. AEO and GEO are the work of getting yours named, with the right facts. Sophyx does that work for you and publishes it on your own website.

  • Free AI visibility score in 60 seconds
  • We write the fixes. You approve them.
  • Published on your own website

Supported by Canada's startup programs

Sophyx is building with support from Canada's innovation community.

  • Invest Ottawa

    Invest Ottawa. Featured in Invest Ottawa's Startup Perks program.

  • ventureLAB

    ventureLAB. Graduate of ventureLAB's Investment Readiness Program, with ongoing support.

  • Launch Lab

    Launch Lab. Part of Launch Lab's South Eastern Ontario startup community, for growth and fundraising support.

  • Smith School of Business

    Smith School of Business. Sophyx is a Capstone project partner of this first-of-its-kind master's program in Canada. To learn more, visit Master of Digital Product Management.

  • Oh Canada Tech Directory

    Oh Canada Tech Directory. Sophyx is listed in the Oh Canada Tech Directory, a community of Canadian tech companies.

  • DMZ

    DMZ. The Oh Canada Tech Directory is run by DMZ at Toronto Metropolitan University, one of the world's top-ranked university business incubators.

What AEO and GEO mean

AI is the new front door. People used to type a few words and click through ten blue links. Now they ask AI, the way they'd ask a friend, and get one answer back.

AEO: answer engine optimization

Getting AI answer tools to mention or recommend your business when someone asks a question. SEO aims for page one of Google. AEO aims for a place in the answer.

GEO: generative engine optimization

The same work, seen from the AI side: making your content and the facts about you clear enough that AI names you when it writes an answer.

  • One answer, a few names

    AI usually names only a few businesses. If yours isn't one of them, that customer may never find you.

  • Built from your footprint

    AI builds its answer from everything the web says about you: your website, reviews, listings, news and forums.

  • Many voices, one story

    AI trusts facts that agree. Old hours or an old price on one site makes it unsure, and then it picks someone else.

When AI leaves you out

When customers ask AI who to choose, it names a few businesses. If a competitor is named and you aren't, that customer goes to them, and nothing in your reports shows it.

  • "I'm publishing, but AI doesn't mention me."

  • "I don't know why competitors show up and I don't."

  • "My content is there, but it doesn't bring customers."

How it works

Three steps, and we do the work in all three.

  1. Step 1

    We check what AI says about you

    We ask ChatGPT and Gemini the questions your customers ask, and note where you are missing, where a competitor is named instead, and what AI gets wrong.

  2. Step 2

    We write the fixes

    Clear answers for your pages, schema (labels machines can read) and the files AI crawlers look for. You approve every draft.

  3. Step 3

    We publish them on your website

    The fixes go live on your own site. Then we check again every two weeks and keep going.

Two ways to run Sophyx

Do it yourself in Advanced Mode, or let the AI Marketing Agent do it for you. Same steps either way, and you approve what goes live.

Hands on

Advanced Mode

Every tool, under your control: the AI Visibility Tracker, Prompt Optimization, Content Generation, JSON-LD Builder, LLMs.txt Generator and Robots.txt Generator. You decide what to run and when.

  • Open every feature directly
  • Set up prompts, schema and content yourself
  • Run any step on your own schedule
  • Best when you want full control
See Advanced Mode features

Done for you, with your approval

AI Marketing Agent

A team of AI agents runs the steps for you. They map your business, find the weak questions, draft content and prepare schema. You approve each one.

  • Turn on the whole agent team in one click
  • You approve every draft and action before it goes live
  • See each step as it happens
  • Best when you want results without the heavy lifting
Meet the AI Marketing Agent

The same seven steps in both modes

  1. 1.Map your business. We read your site and map what you do: your services, places and how they connect. Both modes start here.
  2. 2.Track your AI visibility. We check ChatGPT and Gemini, including Google AI Overviews, and see where you appear or are missing.
  3. 3.Find the questions that matter. We test 30+ real questions your customers ask and find the ones where you need to show up.
  4. 4.Write the content. Gaps become landing pages, FAQs, comparison pages and blog posts that AI can quote.
  5. 5.Add structured data. We generate JSON-LD, labels machines can read, so AI understands your business correctly.
  6. 6.Publish an llms.txt file. A short file that points AI tools to your most important pages.
  7. 7.Set AI crawler rules. Your robots.txt decides which AI crawlers can read which pages: open where you want to be quoted, closed where you don't.

AI Marketing Agent

AEO and GEO, done for you

The AI Marketing Agent runs the whole AEO and GEO process for your business. It maps your business, checks how visible you are in AI answers, adds schema and an llms.txt file, and writes the pages that get you named. You approve every step.

app.sophyx.io/agents

AI agents

Choose which agents run for you.

Search Intelligence

Visibility Agent

Maps your business and scores your visibility across 30 AI search prompts.

MapPromptsGEO30 Prompts

Technical AEO

Optimization Agent

Writes JSON-LD, robots.txt rules for AI crawlers and llms.txt, so AI tools can read your site.

JSON-LDSchema3 Outputs

Content Strategy

Content Creator

Turns weak prompts into landing pages, FAQs, comparison pages, blog posts and social posts.

BlogFAQSocial5× Faster

Distribution

Scheduler

Publishes content and social posts on a schedule, so the work keeps going out.

PublishingCadenceAuto Cadence

AEO and GEO, start to finish

From mapping your business to schema, content and publishing. One process, no hand-offs.

Learns as it goes

The agents check your visibility, plan the next step and learn from each run.

You stay in the loop

You approve every draft and action before it goes live. The agents do the work. You have the final say.

Built for AI answers

Every output is checked against ChatGPT and Gemini prompts, so it helps you get named.

Meet the AI Marketing Agent

AEO and GEO questions

What is AEO (Answer Engine Optimization)?
AEO is the work of getting AI answer tools like ChatGPT, Gemini, Claude and Perplexity to mention or recommend your business in their answers. SEO aims for page one of Google. AEO aims for a place in the answer itself.
What is GEO (Generative Engine Optimization)?
GEO is the same goal, seen from the side of generative AI tools: making your content, structured data and the facts about you clear enough that AI names you when it writes an answer. It overlaps with AEO and also covers schema (labels machines can read), llms.txt (a file that points AI to your key pages) and robots.txt (which AI crawlers may read your site).
Why isn't traditional SEO enough anymore?
More people now ask AI for recommendations instead of searching Google. You can rank #1 on Google and still be missing from AI answers. Sophyx tracks what happens inside the AI answer, where more and more buying decisions are made.
How does Sophyx work?
Three steps. 1) Enter your URL for a free AI visibility scan. 2) Get your visibility score and see where AI names you and where it leaves you out. 3) Get a list of fixes, most important first, so you start showing up in AI recommendations.
What AI engines does Sophyx track?
Sophyx tracks brand mentions and omissions on ChatGPT and on Gemini, including Google AI Overviews. That is where most business and product recommendation questions are asked.
Is Sophyx for agencies or in-house teams?
Both. Agencies use Sophyx to offer AEO and GEO to their clients. In-house teams use it to track how AI talks about their brand and get a clear list of fixes.
What's included in the free audit?
Your AI visibility score (0-100), a report of where AI mentions you and where it doesn't, a comparison with competitors, and your first 3 fixes, most important first.

Does AI know your business?

Find out with no signup and no credit card. Your first 3 fixes are free.

Check what AI says about you

Want AEO and GEO live on your own domain, with AI-assistant traffic in 7 to 10 days? Meet the Sophyx AI Guide.

AI Guide · Agent Memory · AI Marketing Agent · AI visibility · AI brand visibility · Answer engine optimization · AEO Free ToolKits · Pricing · Alternatives

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