AI reputation management: correct what AI tells your customers

What is AI reputation management?

AI reputation management means making sure AI assistants describe your business correctly when customers ask. Sophyx does it as part of its Results-as-a-Service for AI traffic and organic marketing: it finds the answers that leave you out or get you wrong, publishes your own facts on pages AI crawlers read every week, and checks the answers again.

A wrong answer about your hours, prices or services sends the customer to someone else. Sophyx puts your own account of your business where AI assistants look, so the answer has the right facts to repeat.

Check what AI says about youSee the crawler data

About 30 minutes to set up and about an hour a month to run.

Can you change what ChatGPT says about your business?

Yes, by changing what it finds. Assistants like ChatGPT and Gemini search the web before they answer, then repeat what the pages they find say about you. Nobody retrains the model. When clear, correct pages about your business are easy to find, the assistant has your own account to repeat.

Three things stay up to the assistant: which page it picks, how it words the answer, and how quickly it refreshes. Anyone who promises a fixed answer is guessing. What Sophyx can do is make sure your facts are correct and easy for an assistant to read, then check what the answer says.

First, see how AI describes your brand today

How does Sophyx correct a wrong answer?

Sophyx asks the questions your customers ask, finds the answers that leave you out or get you wrong, writes the correction from your own facts, publishes it where AI crawlers read, and asks again. You read every answer as text.

  1. We ask what customers ask

    Your customers' questions, without your name in them, on ChatGPT and Gemini, including Google AI Overviews. Every answer is saved as text.

  2. We mark what is missing or wrong

    Answers that leave you out, name a competitor instead, or state a wrong fact about you, such as old hours or a service you stopped offering.

  3. We publish the correction

    Articles and FAQs written from your own facts, on a site Sophyx hosts at a sophyx.app address or a subdomain of yours. Your current website is not touched.

  4. We ask again

    The same questions, re-checked on a schedule, so you can read what each answer says now and what it cited.

See how the AI Guide publishes your pages

Do AI assistants actually read the pages?

Yes, every week. Since logging began on 28 July 2026, AI crawlers fetched pages on 7 AI Guide sites 3,092 times in 10 weeks, and at least 5 of the 7 were fetched every week. Of the 7 sites, 3 are run by Sophyx, and the totals include them.

AI crawler fetches per week, 7 AI Guide sites (3 of them run by Sophyx)

Fetches per week, logged since 28 July 2026

  1. 185fetches in the week starting 27 Jul, 6 days logged, 6 of 7 sites fetched
  2. 306fetches in the week starting 3 Aug, 7 days logged, 5 of 7 sites fetched
  3. 354fetches in the week starting 10 Aug, 7 days logged, 5 of 7 sites fetched
  4. 486fetches in the week starting 17 Aug, 7 days logged, 6 of 7 sites fetched
  5. 313fetches in the week starting 24 Aug, 7 days logged, 6 of 7 sites fetched
  6. 113fetches in the week starting 31 Aug, 7 days logged, 7 of 7 sites fetched
  7. 128fetches in the week starting 7 Sep, 7 days logged, 7 of 7 sites fetched
  8. 556fetches in the week starting 14 Sep, 7 days logged, 6 of 7 sites fetched
  9. 242fetches in the week starting 21 Sep, 7 days logged, 6 of 7 sites fetched
  10. 409fetches in the week starting 28 Sep, 6 days logged, 6 of 7 sites fetched

Week starting, 2026

AI crawlers fetched these pages in every one of the 10 weeks: 3,092 fetches in total, between 113 and 556 a week, with no steady rise or fall. At least 5 of the 7 sites were fetched every week.

Dashed columns are part weeks of 6 days: logging began on 28 July 2026, and the last week runs to 3 October. One day, 2 August 2026, is left out because of a burst we could not explain.

Show the numbers as a table
AI crawler fetches per week, with the days logged and the sites fetched
Week startingDays loggedFetchesSites fetched
27 Jul61856 of 7
3 Aug73065 of 7
10 Aug73545 of 7
17 Aug74866 of 7
24 Aug73136 of 7
31 Aug71137 of 7
7 Sep71287 of 7
14 Sep75566 of 7
21 Sep72426 of 7
28 Sep64096 of 7

Half of what they fetched were articles (51%) and more than a third were FAQs (37%), the two kinds of page Sophyx writes for you. The home page was 7%. That split covers 13 August to 3 October 2026, 2,368 fetches.

A fetch is the first step. It shows the pages are being read; it does not prove an assistant used one in an answer. That is what the re-checks are for.

What does AI visibility measure, part by part?

AI visibility is whether AI assistants name your business, and how they describe it. One number hides what to do about it. Sophyx reads each answer in 6 parts, and each part points to a different fix, so two businesses with the same score can need opposite work.

  • Named in the answer

    What it measures
    Whether the answer names your business at all, for a question a customer asks without your name in it.
    A poor reading means
    The assistant found nothing about you that answers that question.
    What to do next
    Publish a page that answers that exact question in plain words, with your name, your service and your area in the first lines.

  • Place in the list

    What it measures
    Where you come among the businesses the answer names: first, third, or last.
    A poor reading means
    You are named, but after others. The assistant has clearer facts about them, or sees them repeated in more places.
    What to do next
    State the things customers compare on, such as services, prices, area and hours, and make them match everywhere you are listed. Many voices, one story.

  • Who is named instead

    What it measures
    Every other business the answer names, and how often each one comes up across your questions.
    A poor reading means
    The same competitor keeps showing up in answers that leave you out.
    What to do next
    Read the pages the answer cites for them, then answer the same questions on your own pages with your own facts.

  • What it says about you

    What it measures
    Whether the answer describes you in a positive, neutral or negative way, and the reason, in its own words.
    A poor reading means
    A hedge, a warning or a wrong fact, such as old hours or a service you stopped offering.
    What to do next
    Correct the fact where the assistant reads it: publish the right version, and update the old listing the answer was built on.

  • Linked to your website

    What it measures
    Whether the answer links to your site or cites one of your pages as a source.
    A poor reading means
    The assistant knows you, but describes you from other people's pages.
    What to do next
    Give it a page of your own worth citing: one question per page, answered first, and labelled for machines with structured data (code that tells a machine what each fact means).

  • Pages it read

    What it measures
    Every page the answer cites, split into yours, your competitors' and everyone else's.
    A poor reading means
    Directories, forums and competitors shape the answer more than you do.
    What to do next
    Fix the cited pages you can edit first, such as your directory listings. Then publish your own page on the question.

We track how you appear in AI answers on ChatGPT and on Gemini, including Google AI Overviews, up to 30 prompts per cycle.

AI visibility, explained

What happens once AI assistants start sending people?

Corrected answers come first. Visits come after: a customer asks, the answer names you and links to you, and they arrive on your site. That visit is the result you pay for, and it is what the Sophyx guarantee is written around.

The guarantee

Make all the connections, publish the generated files and ship the content we write. If no major AI assistant has sent you measured traffic within 7 to 10 days, we keep working at no cost.

This page does not chart visits from AI assistants yet. The referral record we can stand behind starts on 21 September 2026, which is too short to call. When there are enough weeks to show, that chart goes next to the crawler one.

One result we can show today: a hair salon in Kingston became the top ChatGPT pick for hair salons in its city in 2 weeks, across 17+ searches. Read the hair salon case study

Questions people ask

Is it honest to publish pages for AI to read?
Yes, when the pages are true. Everything Sophyx publishes is your own information, under your name, on a page that says who wrote it. The assistant still decides what to use. Sophyx cannot make it say something false and would not try, so the facts have to be ones you can stand behind.
Can you guarantee what ChatGPT says about me?
No, and anyone who promises that is guessing. The assistant picks its sources and its words. Sophyx guarantees a result you can measure instead. Make all the connections, publish the generated files and ship the content we write. If no major AI assistant has sent you measured traffic within 7 to 10 days, we keep working at no cost.
How do I know it worked?
Sophyx asks the same questions again and shows what each answer said, who it named instead, and which pages it cited. We track how you appear in AI answers on ChatGPT and on Gemini, including Google AI Overviews, up to 30 prompts per cycle.
Can't I just tell ChatGPT the right facts myself?
That changes your own chat. It does not change the answer a stranger gets when they ask about you. For that, the right facts have to be on pages the assistant finds when it searches, which is the part Sophyx does.
Will this change my website?
No. Sophyx publishes the pages on a site it hosts, at a sophyx.app address or at a subdomain of yours that you point to it with two DNS records. Nothing on your current website or blog is edited.
Which AI assistants does Sophyx track?
We track how you appear in AI answers on ChatGPT and on Gemini, including Google AI Overviews, up to 30 prompts per cycle. We do not track Claude, Perplexity, Microsoft Copilot, Meta AI or DeepSeek today. If raw engine count is what you are buying on, Searchable covers more at USD 125. The pages Sophyx publishes can be read by any assistant that searches the web.
How much of my time does it take?
About 30 minutes to set up and about an hour a month to run. You tell Sophyx what is true about your business. Sophyx does the writing, the publishing and the re-checking.
Is AI reputation management the same as managing reviews?
No. Review tools help you reply to reviews on Google or Yelp. AI reputation management, as Sophyx does it, is about what an assistant says when someone asks about you. Reviews are one of the sources it reads, so they still matter.

Does AI get your business right?

Start with a free check of what ChatGPT and Gemini say about you. You get the answers, and the first things to correct.

Check what AI says about you

Related:AI brand perceptionAI visibility, explainedAI GuideHair salon case study

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