AI visibility tracking and monitoring: see how AI mentions your brand over time
AI visibility tracking checks, again and again, whether AI tools like ChatGPT and Gemini name your business. Answers change, so one check is not enough. Sophyx tracks this for free, forever: when AI starts naming you, stops, or names a competitor instead.
- Track when AI answers include you, and when they don't
- See who replaced you, and on which questions
- See trends from repeat checks over time
How often AI names you, last 90 days
Example
Drop on the topic: physio open on Saturdays
Named instead: Northline Physiotherapy (+12%)
Why AI visibility must be tracked over time
AI answers change. New sources appear, competitors publish, and AI tools update how they sum things up. One check tells you nothing about next month.
What tracking catches that a one-time audit misses
- A sudden drop after a competitor publishes something new
- A slow slide over several weeks
- Topic-by-topic gains after you fix something
- Seasonal changes in what people ask
One-time audit
- A single snapshot
- Blind to what happens next
- Misses drops and lost topics
Ongoing tracking
- Re-checks on a schedule
- Catches drops and lost topics early
- Shows progress over time
Monitoring appearances vs omissions
An appearance is when AI names you. An omission is when AI answers without you, even though you should be there. Omissions are where customers quietly go elsewhere.
Sophyx shows mentioned or not mentioned for each topic, the high-value questions you should be in, and the trend over time.
| Topic | Intent | Named instead | Status |
|---|---|---|---|
| Physio near King St W | Booking | None | Mentioned |
| Sports injury rehab Toronto | Research | None | Mentioned |
| Physio open on Saturdays | Booking | Northline Physiotherapy | Not mentioned |
| Physio with direct billing | Booking | Bayview Sports Clinic | Not mentioned |
Tracking competitive displacement
Displacement is when AI used to name you for a topic and now names a competitor instead.
What you need to know
- Which topic changed
- When it changed
- Who replaced you
- What probably caused it
- What to do next
Sophyx shows a timeline for each topic, each competitor's share of mentions, and a list of what to do to win the topic back.
Before
Question: physio open on Saturdays
- Harbour Physio
- Northline Physiotherapy
- Bayview Sports Clinic
After
Northline Physiotherapy took first place
- Northline Physiotherapy
- Bayview Sports Clinic
- Harbour Physio
How Sophyx tracks AI visibility changes
Five steps that repeat on a schedule, so you always compare like with like.
Baseline
Run your first check to see where you stand in AI answers today.
Track
Follow which questions name you, and which don't, topic by topic.
Compare
See how often competitors are named, and whether that is changing.
Act
Get the changes that win back the most, written for you to approve.
Report
Export the results and share them with clients or your team.
What can you monitor with Sophyx?
Your business
Mentions by topic, how AI describes you, and the trend over time.
Your competitors
How often each is recommended, when they replace you, and the sources behind them.
The answers
The questions that lead to a booking, the gaps that matter, and changes after each update.
Sophyx vs generic tools for AI visibility monitoring
Most SEO and social listening tools can't watch AI answers over time. They track pages, rankings or posts.
| Feature | SEO and social tools | Sophyx |
|---|---|---|
| Tracks AI answers over time | No | Yes |
| Mentions and omissions by topic | No | Yes |
| Spots when a competitor replaces you | No | Yes |
| Tracks webpages and rankings | Yes | Yes |
| Built for tracking AI answers | No | Yes |
Who uses AI visibility tracking & monitoring?
AI visibility report
November 2025Topics lost to a competitor: 2
When tracking shows a drop
Checking what AI says about you is the easy part. Cloudflare has given a free score away since April 2026, so we give ours away too. Thirty prompts, re-checked every two weeks, free forever on the free plan. No card.
Getting into the answer means fixing what AI reads about you. Sophyx writes the corrections, labels your pages so machines can read them, and publishes the changes on your own website. It can also let an assistant book a customer for you, straight from the answer.
About 30 minutes to set up and about an hour a month to run. You approve every draft. Nothing goes live without your yes.
Owners, without hiring anyone
Win back the customers AI was sending to someone else, without adding staff.
Agencies, without new overhead
Offer it to every client under your own brand, with white-label reports and a weekly working session with our technical team.
New to this? Start with what AI visibility is and how it is measured.
AI visibility tracking & monitoring FAQ
What is AI visibility tracking?
What is AI visibility monitoring?
Why do I need to track AI visibility over time?
What's the difference between an appearance and an omission?
What is competitive displacement in AI answers?
Can SEO tools track AI visibility monitoring?
How do agencies use Sophyx?
What's the fastest way to start?
Track your AI visibility
Run the free check to set your starting point. Sophyx then re-checks the same questions every two weeks, for free.